Generous Generation (GenGen)
Making generosity accessible through stickers #choosewhatyougive
by Gen Z, for all. from the heart.
Website: https://www.gengen.community/
01
Copy Writer for Social Media
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Researched non-profits for campaigns and shared stories for social media postings targeting the Gen Z demographic within a ~4-week campaign.
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Created and edited video and audio for Instagram to showcase generosity and increase social media engagement.
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Coordinated with designers to convey a cohesive message online.
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Attended and contributed to content ideation meetings weekly.