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Generous Generation

Generous Generation (Gen Gen) was a Gen Z-run nonprofit aiming to bridge the gap between nonprofits and companies and Gen Z. Gen Gen created sticker campaigns under a "give from the heart" model in order to raise funds for nonprofits and companies partnered with Gen Gen.

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01

5000 Pies

Wrote and edited copy for the following posts:

  • Campaign Announcement

  • The Heart Behind 5KP

  • Artists Highlight: Chrissy

  • Sticker Drop

  • 5KP Behind the Scenes Reel

  • Faces of 5KP Reel

  • Closing Remarks

02

IFES

Wrote and edited copy for the following posts:

  • Sticker Drop

  • About IFES

  • Artist Highlight: Jenny

  • Contagious Flow of Giving

  • Final Reflections

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Pine Trees

03

Evergreen Content

- Created Instagram Reel content during the campaign break

- Wrote and edited copy for the following posts:

  • Be Like a Happy Camel

04

The Gending

Wrote and edited copy for the following posts:

  • The GenGen Playbook

  • Merch Announcement

  • Merch Inspiration Reel

  • GENding Pop Up Reel

  • the GENding Reel

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